Suits & Saws

XTREME Tree Service was Central Louisiana’s best-kept secret — exceptional work, no recognition. The plan was simple: stop being a secret.

We put manager Dalton Johnson in a tailored suit, handed him a chainsaw, and parked a hearse-limousine in the trees. The campaign — Suits & Saws — ran daily across Instagram, TikTok, and Facebook through December 2025. The message underneath the spectacle: this is what professionalism in tree work looks like. Clean. Disciplined. Premium.

Then we tied it to something bigger. Every cut, every view, every shared video pointed to a $10,000 donation to the Louisiana Lions Camp for Disabled Children. People didn’t just watch — they donated. From Pineville to people thousands of miles away who’d never used the company. The campaign made the market fall in love.

The numbers came in fast. January, February, and March 2026 each became XTREME’s highest-grossing month in twelve years of business — a 505% revenue increase year-over-year. Five months later, the inbound is still coming.